Librio Privacy Policy

Welcome to Librio’s Privacy Policy

This policy helps you to make informed decisions about your relationship with us, so please read it carefully. This policy, together with our Terms and Conditions as set out at, applies when you use our website (the “Website”) or visit a site that uses our advertising technology. We’ve set it out to be as easy to understand as possible.

The purpose of this policy is to:
- Ensure that you understand what information we collect with your permission, and what we do — and do not do — with it
- Explain the way we use information that you share with us
- Hold us accountable for protecting your rights and your privacy under this policy.

This Privacy Policy is based on the provisions of the Swiss Federal Data Protection Act (DSG) and Federal Data Protection Act (VDSG). It was updated in May 2018 to comply with the EU’s General Data Protection Regulation (GDPR).

The party responsible for processing your data is Librio AG, Kinkelstrasse 2, 8006 Zürich, Switzerland.

If you have any questions, please don’t hesitate to contact us at

Types of Data collected

We may collect and process the following information about you:
- Information you choose to give us
- Information we collect about you and your device
- Information we collect about you via advertising
- Information we receive about you from other sources
- Information about your location

1. Information you choose to give us. You may give information to us when filling in forms on our Website or a third party’s website or by corresponding with us via email, phone or otherwise. This includes information you provide when you register to use our Website, place an order on our Website, provide us with details for a specific product, register for our newsletter, enter a promotion, survey or competition, report an issue on our Website or contribute to any discussions on social media integrations on our Website. The information you give us may include your name, billing address, delivery address, email address, phone number, age, date of birth, gender, photograph, username, password and other registration information, as well as the book recipient’s name, date of birth, age, gender, appearance and address. Each piece of information you give us may be used independently or in conjunction with other information you provide to us.

2. Information we collect about you and your device – Each time you visit the Website we may automatically collect the following information:

a. technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types, language and versions, operating system and platform;

b. information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed, purchased or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

3. Information we collect about you via advertising – From time to time, we may place ads on third party sites (such as Facebook). When you view or otherwise interact with our ads, we and our partners may use various technologies (such as cookies) to collect and store information about you including cookie data & anonymised IDs for attribution & advertising purposes. We use these technologies to help us understand more about our customers and the effectiveness of our adverts.

4. Information we receive from other sources - We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them

5. Location Information - We may also collect information about your location, such as the IP Address of the device you access our Website from.

We do not collect your financial information. This is collected and stored by third party payment processors.

The use of the collected data

We use data held about you in the following ways:

1. to allow us to provide you with our books and related products;
2. to allow you to participate in interactive features of the Website when you choose to do so;
3. to conduct competitions and promotions;
4. to contact you about products and services you have requested;
5. to notify you about changes to the Website and products and service we offer;
6. to ensure that content from the Website is presented in the most effective manner for you and for your computer;
7. to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
8. to ensure the Website is safe and secure;
9. to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
10. to allow us to remind you about our products or services on particular dates you have provided us with.
11. to allow us to provide you with other information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
12. to contact you by post and email
The emails we send to you fall into two categories:

(i) Emails which provide you with information about offers, new products and other items that we think may interest you or Librio customers generally. You will only receive these emails if you actively sign up to our newsletter and then confirm that subscription via an opt in confirmation. You can notify us of your preferences concerning our newsletters here:

(ii) Emails that we send concerning activity on your Librio account ("Service Messages"), specifically
a) To remind you of unordered items in your online basket

b) To remind you of product creations that you have abandoned

c) Surveys to capture your feedback on orders you have placed with Librio

d) Surveys to capture your feedback on contact with our customer service team

While we do our best to act on your preferences as soon as we reasonably can, please be aware that it may take up to 7 days for changes to your preferences concerning Service Messages to take effect.

Please note that emails that we need to send you relating directly to your orders and purchases from Librio (such as order and dispatch confirmation emails), and emails which notify you of changes to our Terms of Use, or to policies we apply under our Terms of Use, are unaffected by your preferences for newsletters and Service Messages; you cannot opt-out of receiving these emails.

We may also use data held about you for another purpose, but only where such purpose is communicated to you at the point of data collection

Processing Methods

We collect, use, disclose, retain and dispose of your personal data in a proper manner, for authorised purposes and take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction. The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted via the internet. Any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access. Within Librio, we restrict access of your personal data to those of our employees who have a business reason for knowing such data. We also maintain physical, electronic and procedural safeguards that comply with the relevant laws and regulations to protect your personal data from any unauthorized access. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Librio transfers, processes and stores information about our users on servers located in a number of countries. Information collected within the European Economic Area (“EEA”) and Switzerland may, for example, be transferred to and processed by third parties located in a country outside of the EEA and Switzerland, where you may have fewer legal rights in relation to your information. Librio may also subcontract processing to, or share your information with, third parties located in countries other than your home country. Your personal information may therefore be subject to privacy laws that are different from those in your country of residence. Your information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, and the provision of support services. We will only transfer your personal data to third parties in territories where such transfer is compliant with applicable laws and regulations. For your information, this includes circumstances where:

the territory is recognized as offering adequate standards of protection;
the third party is based in the United States and has signed up to the Safe Harbour Scheme; or
we have put in place adequate safeguards, including the implementation of standard contractual provisions which are approved as providing adequate safeguards with respect to the protection of your privacy.
By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Retention time

Your data is kept only for the time necessary to provide the service or product you request, or to fulfil the purpose outlined in this policy.

Third-party disclosure

We do not sell, trade, or otherwise transfer your information to outside parties for our financial gain. We do disclose your information to website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

We share your information with the following partners for the reason given. We take great care in choosing our partners to include only those who have robust privacy policies and are respected as market leaders in their field.

BubuCHPrint on demand configuration
SchaetzlDEPrint on demand configuration
LinemarkUSPrint on demand configuration
PMIAUPrint on demand configuration
PureprintUKPrint on demand configuration
OneFlowUKPrint on demand configuration
FacebookUSBusiness analytics
GoogleUSBusiness analytics
HelpscoutUSCustomer Service Software
HotjarMTWebsite analytics
MailchimpUSEmail marketing
Reviews.ioUKVerified customer reviews
WisepopsFRPop-up technology

Information about Cookies

If your browser is configured to accept them, we may collect non-personally identifiable information passively using "cookies" and "page tags". This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.

A cookie is a small text file that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

"Page tags," also known as web beacons or gif tags, are a web technology used to help track website or email usage information, such as how many times a specific page or email has been viewed. Page tags are invisible to you, and any portion of the Help Scout Service, including advertisements, or e-mail sent on our behalf, may contain page tags.

We use cookies to personalize your experience on our Website (such as dynamically generating content on webpages specifically designed for you), to assist you in using our Website (such as saving time by not having to choose your language and currency each time you use our Website), to allow us to statistically monitor how you are using our Website so that we can improve our offerings, and to target certain advertisements to your browser which may be of interest to you or to determine the popularity of certain content. By using cookies and page tags together, we are able to improve our Website and measure the effectiveness of our advertising and marketing campaigns.

You do not have to accept cookies to use our Website. If you reject cookies, certain features or resources of our Website may not work properly or at all and you may have a degraded experience.

Although most browsers are initially set to accept cookies, you can change your browser settings to notify you when you receive a cookie or to reject cookies generally.

To find out more and to learn how to control cookies on your computer, please visit this helpful website.

The cookies we use fall into the following categories.

Strictly necessary cookies - These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

Functionality cookies - These are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of currency or language).

Analytical cookies - These allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. The data collected is not intended to personally identify individual users. Anonymous or at most pseudonymous data is collected.

Targeting cookies - These cookies record your visit to our Website and services, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. We may also use these cookies when we place ads on third party sites (such as Facebook). This allows us to understand the number of times our ad has been viewed, whether you visited our Website after viewing our ad and the links that you followed to get there.

Below, you can see which cookies we place on your computer when you consent to their use on our site and what we use them for:

Librio Internal cookiesRemembers your site preferences, items in your cart, configuration optionsStrictly Necessary
WisepopsEnsuring only one popup per session is shownFunctionality
Google AnalyticsCollects information about how visitors use our sitesAnalytical
HotjarAnalytics Tool for heat maps and click dataAnalytical
BingRe-targeting, optimization, reporting and attribution of online advertisingTargeting / Advertising
ConnectsAffiliate MarketingTargeting / Advertising
FacebookAdvertising pixel for prospecting and retargetingTargeting / Advertising
Google AdsRe-targeting, optimization, reporting and attribution of online advertisingTargeting / Advertising
Marketing TownAffiliate MarketingTargeting / Advertising
MNTNConversion TrackingTargeting / Advertising
PinterestAdvertising pixel for prospecting and retargetingTargeting / Advertising
SoluteAffiliate MarketingTargeting / Advertising
SovendusAffiliate MarketingTargeting / Advertising
SpoteffectsConversion TrackingTargeting / Advertising
WebgainsConversion TrackingTargeting / Advertising

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Except for essential cookies, all cookies will expire after a maximum of twelve months.

Your rights

You have the right, at any time, to know whether personal data has been stored as well as the content and origin of the data to verify its accuracy. You also have the right to ask that your data be supplemented, blocked, erased, updated or corrected. Requests should be sent to us at

In the event of such a request, we will no longer process your personal information unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, pursuing or defending legal claims.

You have the right to complain about our use of your personal data to a competent data protection authority. In Librio AG’s case, that authority is the Data Protection Office of Zürich:

Datenschutzbeauftragter der Stadt Zürich
Beckenhofstrasse 59
8006 Zürich
Telefon +41 44 412 16 00
Fax +41 44 412 16 10

Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time and for any reason. Any changes we may make to our privacy policy in the future will be notified to you by posting an updated version of this policy on this page with an updated revision date and, where appropriate, by email. Your continued use of or access to our services following the notification of any changes to this policy constitutes acceptance to those changes.

Links to third party websites

The Website may, from time to time, contain links to and from the websites of third parties, our partner networks, advertisers and affiliates (including, but not limited to, websites on which the App or the Services are advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.

Governing Law

This Privacy Policy Agreement is governed by Swiss law. The exclusive place of jurisdiction for all claims in connection with the Privacy Policy Agreement is Zurich, Switzerland

Information about this privacy policy

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to